In the late 80s, wedding photography is considered as uninteresting and outcast in the commercial and fashion industry. Only a few people know about its existence and even professional photographers do not find this interesting. Wedding photography only started to become popular in the 90s when more and more engaged couples figured out the importance of keeping wedding photos that they can take a look from time to time.
A lot of professional photographers are now specializing in wedding photography after seeing the great demand in Seattle wedding photography and similar services. If you are new to photography and haven’t found the form of photography that you want to focus on, then you might as well consider becoming a professional wedding photographer.
Here are several reasons why wedding photography is a lucrative business:
Lots of potential clients
Nowadays, weddings happen everywhere at any time of the year. This is very different from the past wherein most couples choose to get married in popular wedding months like June. At present, there are couples who decide to choose March, November and even other months that used to be “off peak” season for weddings.
For a wedding photographer, this could mean a higher chance of meeting with potential clients and getting hired to work on wedding any time. You do not have to wait for the peak season to receive clients because as long as you can market your business well, then you can have unlimited potential clients come your way.
Easier to market
You have to do your best on every wedding project that you will work on, no matter how big or little it may seem. By doing your best, your client and their guests will certainly notice your performance and will most likely hire you in the future or recommend your services to someone they know. Remember that in the modern world we are now is, word of mouth is still a very efficient way of marketing a business and reaching out to more potential clients.
Get hired to shoot bridal events
More and more companies today hold bridal events or release magazines about weddings. If you are creative or skilled in fashion photography, then you can offer your photography services and your captured images will be shown in different publications making you more known in the wedding industry. Additionally, even by being invited to these events you can get to meet people within the industry and have the opportunity to build good working relationships.
Offer portrait photography services in own studio
When you have no bookings, you can still receive walk-in clients who want their portraits taken. You can put up a home studio to accept them or rent a space then take shots of your clients there. Similarly, you can offer on-location or home photography services.
There are certainly many ways you can earn when joining the field of wedding photography. Just make sure to continue learning and show to other people that you can deliver the services you promised.